So, branding...
It is everywhere; everywhere in our everyday life, all around us. Somebody may deny this fact and pretend that it is not true, but let's look around carefully:
- we wake up in bed that was made by a company that a hundred to one is covered by some brand field
- we eat breakfast, cook something using products that are in some brand groups with help of dishes that also are branded
- than we use some cosmetics, choose the outfit ... and these stuff are also branded!
- we go outside and there we face up with brands at every turn: transport, shops, job, even people...
In my opinion branding has become the integral part of society and it is really crucial to understand what it exactly means, especially for those people who are going to be involved in business sphere.
Here are some articles and information sources containing basics about brands, branding and its branches:
Here are some articles and information sources containing basics about brands, branding and its branches:
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